4/4/2024 0 Comments Doubutsu no mori meaningIn a recent, unrelated survey of 7,661 Japanese elementary students, which asked them who they respected the most, answers number 1, 3, and 6-10 were all Kimetsu no Yaiba characters. The anime did better in cinemas than Titanic and Frozen. One phrase that you couldn’t have escaped this year is “Kimetsu no Yaiba” (鬼滅の刃) known better to western fans as “Demon Slayer,” the popular dark fantasy manga and anime whose first animated movie, Mugen Train/Infinity Train, became the second-highest movie in Japanese history after Hayao Miyazaki’s Spirited Away. If you’ve guessed that the 2020 winner would be “Corona” or “Covid,” then give yourself half a point, but also keep reading because the rest of the list is surprisingly more cheerful. Using questionnaires, the company identifies the most popular phrases that have entered the Japanese lexicon in a given year, and awards one of them the Shingo/Ryukogo Taisho (新語・流行語大賞, “Neologism/Buzzword Grand Prize”). But despite the Orwellian coincidence, it’s less sinister than it sounds - i t refers to an annual survey conducted by the publishing house Jiyukokuminsha of Japan’s up-and-coming buzzwords. Since 1984, Japan has been gathering information on what its people are talking about.
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